Note: State of SURF 2016 eBook will be delivered as a PDF Digital Download. Download the latest Adobe Acrobat Reader plugin here

Transworld Business

State of SURF 2016 eBook

The Transworld Business STATE OF SURF report is a data-driven, insightful look into the surf industry, that can be used to gain a better understanding of what's driving growth and impacting sales in the space. The 2016 STATE OF SURF combines proprietary research, third-party data, and direct access to the world’s largest endemic consumer base to create a comprehensive snapshot of the current market, including retail trends and consumer behavior.

The consumer survey, based on a sample from SURFING and SURFER'S digital audience, takes a critical look at surfers’ brand loyalties and influences to find out what they’re buying, where they’re buying it, and how often. On the retail side, our research reveals what’s happening inside key specialty surf shops across the country, providing direct quantitative and qualitative information about the institutions that many consider to be the backbone of the industry. 

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